Alesso and 212 Carolina Herrera brand partnership

If It Wasn’t For You – Alesso for 212 VIP Carolina Herrera

Big name brands are continually looking for better ways to reach and engage customers. This is nothing new, but we are seeing a lot more branded content slip into the clubs and charts.

Many of the big name DJs are creating brand partnerships with their songs. This time the collaboration is between Alesso and 212 Carolina Herrera for his new single and video of ‘If It Wasn’t For You’.

The song is already charting and getting airplay but it is in effect an ad for the launch of the 212 VIP Club Edition fragrance. Check out the video and song below.