Another branded song: Avicii collaborates with Volvo for ‘Feeling Good’

Two Swedish brands come together for a new beginning

Swedish DJ and producer Avicii joins the Swedish car brand Volvo to promote the all new Volvo XC90, with his new single ‘Feeling Good’.

Avicii’s reinterpretates Nina Simone’s classic track, keeping an understated beat and adding some signature melodies. The song is being released as branded content that will also be used as part of Volvo’s ‘New Beginning’ campaign to promote the new XC90.

Avicii says it is one of the best songs he’s ever written and he has been a big fan of Nina Simone for a very long time. “When I found out that was the song that Volvo Cars wanted in the music video I was really excited and happy to do something with it. I wanted to create something new, and at the same time stay true to the original.”

Check out the video for ‘Feeling Good’, and the interview with Avicii below.

https://www.youtube.com/watch?v=tw0OK23DhKs