Flashback Friday: Puretone/Josh Abrahams – Addicted to Bass

Remember this Dance Anthem from 1998?

Josh G. “Puretone” Abrahams AKA Puretone teamed up with Amiel Daemion to produce this huge club anthem in the late nineties.

Addicted to Bass reached the top 20 of the Australian charts in 1998 and #2 in the UK in 2002. In the US, “Addicted to Bass” went to number one on the dance charts.

Originally released under his real name in Australia, Josh Abrahams then adopted the stage name ‘Pure Tone’ when the track was released overseas. The song was also remastered and many Aussie fans thought the international version was a watered down version of the track they knew and loved.

The original 1998 music video featured Amiel at GL Pro Sound, a high-end car audio store in Melbourne. Ameil was sitting in a car, with installers working on a Holden VR Commodore and a Ford EF-EL Falcon, installing various audio equipment. The Soundstream SPL series woofers were often shown operating on the heavy bassline of the song. Rockford Fosgate amplifiers, Image Dynamics speakers, JL Audio woofers, and Alpine head units were also featured. Josh Abrahams is shown performing on the decks on the screen of the Alpine headunit.

The European Music Video was inspired by the 1979 movie Mad Max, filmed using the same roads in the You Yangs region of Australia and also featured actors Megan Dorman and Kick Gurry. The video was conceived and directed by Jolyon Watkins (Exit Films, Australia) and was a finalist for music promo of the year of the 2002 Muzik Magazine awards.

Check out the videos below and relive the classic sounds of John Abrahams.

The original Australian video:

The European/global version: